Pay Per Click Services
One of the largest growth sectors on the internet is Pay Per Click (sometimes called Pay For Click) listings. The two largest providers of Pay Per Click Listings are Google, via their Adwords Program, and Yahoo! Search Marketing, formerly known as Overture.
95% of the Pay Per Click Advertising market is split between Google Adwords and Yahoo! Search Marketing. Although there are a myriad of other Pay Per Click Search Engines including Kanoodle, Enhance (AHA), and many others, the quality of search traffic is very low.
Steps for Creating a Successful Pay Per Click Bid Campaign
Some of the factors considered when managing PayPerClick bids include:
- Wide Range of Advertising Creative Testing
- Return on Investment From PPC Bid Campaign
- Pay Per Click Conversion Tracking
- Largest Possible Pool of Related Quality PPC Terms
- PPC Landing Page Analysis and Optimization
What is Our Approach To Pay Per Click Bid Management?
When managing Pay Per Click Bids - we seek to ensure that the terms that are being paid for are going to generate clicks from people who are expecting the services and products being offered at the landing page.
A simple example would be that if you bid on the term "cameras" for your website that sells only digital cameras. If your ad began to show for "35 mm cameras", and your creative did not expressly imply that your site only sold digital cameras, you would likely get very poor conversions from those visitors' clicks.
We have found that pay per click bids do not need to be costly to bring an excellent return on investment.
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